There are a few things to consider when selecting a Facebook ad objective. First, think about what you want your ad to achieve. Do you want to increase brand awareness, get more website clicks, or drive more in-store sales? Once you know what your goal is, select the corresponding objective from Facebook’s options.
Keep in mind that each objective has different optimization and delivery options. For example, if you choose the “Reach” objective, Facebook will optimize your ad delivery to show it to as many people as possible. If you select the “Website Conversions” objective, Facebook will show your ad to people who are more likely to convert to your website.
Finally, keep in mind that you can always change your ad’s objective later if it’s not performing the way you want it to.
Select traffic from the Ads objective under consideration.