Everyones favourite new software Google Analytics 4 is now exhibiting efficiency knowledge from Efficiency Max and Good Purchasing campaigns.
The place. To view PMax and SS campaigns, navigate to Acquisition > Site visitors acquisition report, you’ll see that the info is organized by the Session default channel grouping dimension. (Click on + to decide on a secondary dimension.) Efficiency Max and Good Purchasing campaigns are underneath Cross Community.
Google announcement. That is one which Google could or could not have forgotten to publicly announce, however Charles Farina found and posted about it on Linkedin this week. You possibly can evaluate the GA4 default channel groupings assist doc here.
Why we care. The rollout of GA4 has a whole lot of us lower than enthused. Combine that in with the elusiveness of Efficiency Max and you’ve got your self some fairly PO’d advertisers. Whereas the addition of this knowledge will get us one step nearer to full visibility, let’s simply see how the data is reported and attributed.
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