You are currently viewing Google Analytics 4 integration now obtainable for Advertisements Supervisor

Google Analytics 4 integration now obtainable for Advertisements Supervisor

Google just lately introduced that internet knowledge reporting will probably be supported throughout the Advert Supervisor writer networks.

What this implies. Now whenever you link a Google Analytics 4 property to your Google adverts account, knowledge from that property is offered to view in your Advert Supervisor experiences.  

What metrics are measured. Advert visitors from Google adverts will present the next metrics in your experiences:

  • Advert format
  • Advert supply
  • Advert unit
  • Web page path + question string and display class
  • Advert unit publicity
  • Writer advert clicks
  • Writer advert impression
  • Complete advert income

Technical necessities. To view the technical necessities for linking Google Analytics 4 to Advert Supervisor, you possibly can learn the assistance doc here

Why we care. Viewing and gathering experiences on info relating to app monetization and behavioral knowledge from Google Analytics 4 permits advertisers to additional monitor the client journey and supply deeper viewers insights. 


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About The Creator

Growdemy

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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