Location-based targeting is a great way to increase the effectiveness of product listing ads. By targeting users who are near a particular location, you can create more informed and targeted ads that will result in higher click-through rates (CTRs).
By understanding your user base’s location and understanding what businesses are located nearby, you can create more relevant ads that speak to your target audience.
For example, if you own a pet store, you might want to target users who live in a neighborhood with a high concentration of pet-owning households. Similarly, if you sell products related to cooking or gardening, you might want to target users near grocery stores or farmers’ markets.
The conversion rate for product listing ads is 1.91 percent, which is phenomenal. In addition, it can help reduce the cost of advertising by targeting users who are likely to be most interested in your product or service.