Programmatic advertising is a form of online advertising that allows marketers to target specific audiences with laser precision. And while the benefits of programmatic advertising are clear, the cost can be a bit more opaque. So, how much does programmatic advertising cost?
The answer, unfortunately, is that it depends. The cost of programmatic advertising varies based on a number of factors, including the type of ad, the targeting criteria, and the level of competition. That said, there are some general guidelines you can use to estimate the cost of your programmatic ad campaign.
In general, display ads tend to be the most affordable type of programmatic ad, followed by video ads. The most expensive type of programmatic ad is typically reserved for high-value inventory, such as premium placements or coveted ad positions.
Programmatic advertising is one of the most efficient and effective ways to allocate your marketing budget – but how much does it cost?
The cost of programmatic advertising depends on a number of factors, including the size of your target audience, the platforms you’re targeting, and the level of competition for ad space. However, in general, you can expect to pay between $10 and $50 CPM (cost per thousand impressions) for programmatic ads.
So, if you’re looking to get the most bang for your buck, programmatic advertising is definitely worth considering!