Landing pages are basically the web pages where a user lands on clicking your Google Ads. They are of immense value as they have the power to convert a prospect into a customer when you advertise on google.
This is why it is necessary to design a landing page carefully considering the user journey in mind.
A majority of new advertisers on Google Ads commit the mistake of using their homepage as the landing page because it holds similar content like calls to action and comprehensive information on the products or services being provided. But, in actuality, this is considered a mistake.
Ideally, you should have a particular landing page for a particular set of keywords and content.
Some great tips on landing page creation:
- The first and foremost thing to do is to ensure that your selected keywords and content remains similar both on the ad and the landing page. For example, if you’re taking about providing great digital marketing tips, make sure the page has the same. Otherwise, your all efforts won’t worth your time and efforts.
- Do what you said in the ad. The purpose of this practice is to help the visitor get some value of the click he made. Your value proposition must be short and should describe the eventual benefits that customers can expect, not features.
How Can I Maintain My Google Ads Account Profitably?
When you take a look at the data presented in Google Ads, it is quite easy to get overwhelmed. This is because there are lots of metrics and data sets to analyze out of it from ad impressions to clicks, CTR, and conversions. Always remember that there are two aspects – cosmetic ones and functional ones. Instead of focusing on cosmetic ones, it is recommended to focus on functional ones that actually play a role.
Which Metrics You Should Check?
A majority of metrics are for cosmetic purpose only. Impressions make no sense if they are not converting. When it comes to analyze the metrics, there are generally two elements you need to concentrate on: Cost per acquisition/cost per conversion and lifetime value
What Is Cost Per Acquisition?
Cost per acquisition or conversion basically refers to the amount of money you spent on acquiring a customer. For example, if it cost you 20 clicks at $1.00 per click, that’s a $20 cost to acquire them. This metric is meant to tell you whether you’re in profit or not. If your customers only paid you $15 for a product or service, but you spent $15 to get them, you’re in loss.
What is Google Ads Lifetime Value?
Lifetime value means the total value that a customer spends with you over their association with your business. After obtaining a customer or persuading him to make a purchase, how much do they actually spend? How many times they came back and made a purchase again?
If a customer buys from you twice a year on average and each order is $200, that’s a $400 would be his yearly lifetime value.
Why Businesses Should Use Google Ads?
Google ads are the quickest way to show your business ads on Google to your targeted buyers and the other benefit of advertise on Google is its cost effectiveness. You will be charged only when your potential buyers will click on your Google ads results in SERP. But if you run ads on social media, you will be charged for every single impression you will get on your ads so Google ads is the better option when you need quick and targeted leads only.
Are Google Ads Free?
No, Google ads are not FREE because when you advertise on Google then you have to pay for every single click you get on your ads and this is why Google ad is also know as Pay Per Click or PPC. Signing up is free but you have to pay for clicks.
How Much Does it Cost to Do Google Ads?
The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. For more details click here.
What Does CPC And CPM Mean in Google Ads?
CPC stands for cost per click and CPM mean cost per mile (Cost per 1000 impressions) in Google ads.
The above given Google Ads tutorial would be of some help to you in managing Google Ads from start till end and i hope you understand how to advertise on Google now.