Only a pleasant reminder that as of June 30, creating new or modifying current ETAs is now not a chance. You possibly can evaluation the announcement from Google here.
PPCGreg introduced up a problem to Google Advertisements liaison Ginny Marvin on Twitter yesterday about not with the ability to repair a “Vacation spot not working” on an ETA and acquired this response:
ETA’s will proceed to serve. You gained’t be capable of edit ETAs, together with the URL. For those who run into a problem the place the vacation spot isn’t working, it’s best to most likely take away the advert, or swap to RSA’s. Alternatively, as Marvin factors out, you possibly can wait till the URL is working once more.
Why we (nonetheless) care. For those who resolve to go away your ETAs on, you should definitely hold an in depth eye on them. It wouldn’t shock us if extra ETAs begin getting disapproved in a last-ditch effort by Google to get everybody to change over.
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About The Creator
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
