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SEO: Definition, Type and Career Scope – Digital Marketers India |

SEO is quite a famous term. In fact, some Universities have added SEO as a subject for computer science and engineering students. But, what SEO actually is? What is the career scope in it? Let’s unveil this topic in brief.

Before we get into details, I’d like to introduce myself. I am a digital marketing expert and SEO is my core strength. I have been benefiting my clients with the best SEO services for more than 10 years. I have a track record of bringing the best ROI and lead generation up to 300% with my SEO campaigns. The reason for sharing this brief info is that I have solid, practical knowledge in this industry and you may rely on my comments.

What is SEO?
SEO is a part of digital marketing. It helps in increasing organic traffic from search engines. Furthermore, it increases referral and direct traffic for your website. It can be used to market business websites or applications. (When someone asks to give this kind of information rather than saying it is Search Engine Optimization.)

Types of SEO
Digital marketing experts have segmented SEO into three different categories:

When you get backlinks, top keyword rankings, etc. without any efforts from your side. Then, it is called white hat SEO. This type of Search Engine Optimization can be possible only if you have something out of the box or you have created some strong buzz.

This is the most commonly used practice by SEO experts and SEO agencies. Here, the SEO professionals create and execute an SEO strategy to attract people and generate backlinks and digital footprints so it can improve keyword rankings and provide other benefits.

This SEO practice aimed to get quick results and often end up with a penalty. Here, SEO people practice intentional or unintentional tactics to influence search results. Some of the tactics are sneaky redirect, keyword stuffing, mass link building, Hidden Text, etc. You must avoid doing this at all costs.

What Is SEO Services?
SEO Services is a strategic execution of a web marketing plan by an SEO expert or a trustworthy SEO Company. The best SEO services include a range of activities such as,

  • Research
  • Website Optimization
  • Off-page optimization
  • Content Marketing
  • Link Building
  • Monitoring
  • And more

Why Use SEO Services?
There are many benefits of using the best SEO Services from a trustworthy SEO company. Let’s list out top 10 benefits of it:

  1. Increase digital presence and credibility
  2. Increase quality visitor traffic
  3. Increase lead generation
  4. Improve lead conversion
  5. Decrease cost per acquisition
  6. Increase brand awareness and equity
  7. Increase customer loyalty
  8. Gain long-lasting results
  9. Put you with bigger companies
  10. Increase ROI (Return Over Investment)

Outsource the project to an SEO Company or Hiring in-house SEO experts?
The answer is completely dependent on your vision. The best recommendation is if you are not an SEO service provider, then you should outsource your project to a trustworthy SEO company. If you are starting a business offering the best SEO services, then you should hire SEO experts.

If you want to hire the best SEO company, you would find this article useful, Top Tips to find the best SEO agency or just contact us as we are one of the best SEO companies.

Career Scope in the SEO Industry
Many students ask me this question and the answer in one word is BRIGHTEST. The SEO industry is at its peak and the career scope is too bright. You can excel in any full-service digital marketing agency as an SEO expert or you can start your own SEO agency and run a business.

Where to Learn SEO?
You can learn it from online resources if you are a self-learner. If you need help, you may join Training centers that provide training for SEO. (Be conscious in selection). If you want to learn from me, drop a line at

So this was a quick guide about SEO and related facts. If you are looking for the best SEO services or have any questions, contact us.


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