Whether you are an SEO marketing expert or an SEO agency, knowing the latest trends of SEO can help you define a winning strategy and dominate the industry throughout the year. In this blog, you will learn about the latest SEO trends in 2021.
Knowing the latest trends of search engine optimization and marketing industry should be your first focus whenever a new year starts. If you are an SEO marketing expert or if you are a digital marketing agency that offers website SEO services, you must invest time in exploring the top trends of the upcoming year. Knowing the trends helps in defining an SEO strategy that not only brings the best results on the table, but also helps you go a long way with the highest returns and benefits.
What is the SEO trend?
Search engine optimization and marketing are dynamic. What was working yesterday might not give effective results today. Therefore, search engine optimization consultants and marketers need to match the pace with the ongoing changes.
Based on the past year’s changes in search engine algorithms, search results quality criteria, technology evolutions, and user behavior, upcoming inclination or the tendency of users and search engines get defined by the industry leaders. These inclination and tendency are called trends. The trends defined for SEO are called SEO trends.
Why you must know SEO trends?
Not knowing trends is like throwing darts in the dark and hoping for the best results.
As mentioned in the earlier topic, SEO trends clearly define the tendency means what is expected; and inclination means what is demanded and liked by search engines and consumers, both. Knowing SEO trends help you define the right SEO plan and SEO marketing strategy to leverage better than the best results and returns from your efforts and investment in SEO.
Whether you run SEO marketing campaigns for your own business or if you are an SEO agency that offers website SEO services to other businesses, knowing the latest SEO trends is necessary.
What are the latest SEO trends in 2021?
Even if the world was combating the world pandemic COVID 19 in 2020, similar to many years, last year as well Google released many search engine algorithm updates and changes. Well, the thing we all must learn from Google relentlessly works to improve customer experience. Along with Google, technologies like artificial intelligence, big data, augmented reality, wearable, etc. are also evolved last year and have also contributed to influencing many aspects of search engine optimization and marketing.
Major and the most influencing SEO trends 2021:
- User experience on mobile devices
- Search intent based results to improve user experience
- EAT (Expertise, Authority, and Trustworthiness)
- AI and Technology
1. User experience on mobile devices
In 2020, Google has replaced its desktop algorithm with the Mobile-first index algorithm. To make you understand this in brief, here is the long story short: Google had a desktop and mobile versions of search algorithms to index and rank pages on desktop and mobile. It means the results on mobile devices and desktop would differ because those were displayed by 2 different algorithms. Last year, Google announced that only the mobile-first index will work from now onwards. It means unlike earlier, now onwards there will be only one algorithm that would work to index and rank pages on both desktops and mobile devices.
Read the complete news on Mobile-first indexing
How does it affect SEO strategy?
As Google has been saying it for a long, your pages have to be optimized for mobile devices because more than 50% of traffic received on Google is from mobile devices like smartphones, tablets, iPads, etc.
The user experience on a mobile device can work as a defining factor for the success of not only your SEO marketing campaigns, but also for goal conversion.
Tips to optimize your site for mobile devices:
- Responsive website development is a must
- Make sure your website follows Core Web Vitals shared by Google
- Keep website easy to navigate
- Keep the important content above the fold
- SEO website optimization is a must (Even if you do not run SEO web marketing campaigns)
2. Search intent based results to improve user experience
Google has started evolving its algorithms for Search Engine Result Pages (SERP) using trending technologies like artificial intelligence to improve user experience. Unlike earlier, when Google used to show mixed results, it now has become smarter to show intent based results. You must have noticed the following while surfing on Google:
- Do you mean “search query”? It means instead of what you have searched, do you mean this search query
- Auto correction of typos
- Related searches
Google not only shows results, but it also ensures finding the right results based on the search intent. If you are looking for website SEO services, it will show you the results of local SEO agencies with their ratings, addresses, phone numbers, websites, etc. If you will search “What is SEO marketing?” then it will show articles, guides, tutorials, etc. This happens based on the intent of the search query of the user.
This fact will affect the SEO plans as well. In 2021, SEO web marketing experts need to define their SEO and content strategies that revolve around the search intent aspect of Google SERPs.
3. EAT (Expertise, Authority, and Trustworthiness)
EAT in search engine optimization and marketing language stands for expertise, authority, and trustworthiness.
- Expertise: Position of your business as an expert in your niche/ industry, expert content, participation in forums of your industry, etc. define the expertise in the market
- Authority: Age of your business, certifications, industry associations, etc. define your authority in the market.
- Trustworthiness: Inbound and outbound links of your website, customer reviews and ratings, constantly updating content, SSL, user data privacy assurance, etc. define the trustworthiness of your website.
EAT is necessary to impress Google and other search engines as well as your website visitors.
4. AI and other technologies
Technology evolutions have been influencing many industries and SEO marketing is definitely not an exception. AI has introduced devices like voice assistants, voice search, etc. This has enforced SEO marketing experts to work on long queries, which is part of voice search. Wearables have enforced UX developers to build apps and websites that are visible without any clutter on the tiny screens of wearables. All these technologies have been impacting the SEO game of many. As per the SEO specialists along with the impact on search results, technology also has benefited search engine marketing companies in several ways. These technologies have introduced some amazing SEO tools that make competitor research, user behavior research, result monitoring, predictive sales and marketing, and operation automation easier.
These are the most influential SEO trends that will dominate the SEO industry in 2021.
If you are in search of an SEO agency that can help you adhere to all SEO trends and bring the best results on the table, contact us NOW.