After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet…
Meta, owner of Instagram and Facebook, on Tuesday said it will stop allowing advertisers to target ads at teens based on gender, as it fights accusations that its platforms are…
Twitter on Tuesday said it would expand the types of political ads allowed on the social media platform, an apparent reversal of its 2019 global ban on political ads, as the…
Meta must reassess the legal basis on how Facebook and Instagram use personal data to target advertising in the European Union, its lead privacy regulator in the bloc said on…
France's privacy watchdog CNIL on Wednesday said it had imposed a EUR 8 million (roughly Rs. 70 crore) fine linked to ad personalisation in the iPhone maker's App Store, citing shortcomings…
Hiring a Facebook Ads Expert Vs Doing It Yourself
There are a few things to consider when selecting a Facebook ad objective. First, think about what you want your ad to achieve. Do you want to increase brand awareness,…
Location-based targeting is a great way to increase the effectiveness of product listing ads. By targeting users who are near a particular location, you can create more informed and targeted…
Responsive Search Advertisements – RSA for brief – aren't the brand new children on the block. RSAs have been part of the PPC ecosystem for a number of years. That…
B2B entrepreneurs are usually excluded from most articles, case research and examples. Even after we get talked about, our advertising and marketing efforts are bucketed as “B2B” and never industry-specific. …