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Read more about the article Big Tech and Digital Ads Revenue are in Decline: Here’s Why

Big Tech and Digital Ads Revenue are in Decline: Here’s Why

  • Post published:February 4, 2023

After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet…

Continue ReadingBig Tech and Digital Ads Revenue are in Decline: Here’s Why
Read more about the article Meta to Block Ads Targeted at Teenagers Based on Gender From February

Meta to Block Ads Targeted at Teenagers Based on Gender From February

  • Post published:January 11, 2023

Meta, owner of Instagram and Facebook, on Tuesday said it will stop allowing advertisers to target ads at teens based on gender, as it fights accusations that its platforms are…

Continue ReadingMeta to Block Ads Targeted at Teenagers Based on Gender From February
Read more about the article Twitter to Expand the Types of Political Ads Allowed on Its Platform

Twitter to Expand the Types of Political Ads Allowed on Its Platform

  • Post published:January 8, 2023

Twitter on Tuesday said it would expand the types of political ads allowed on the social media platform, an apparent reversal of its 2019 global ban on political ads, as the…

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Read more about the article Meta Must Reassess Legal Basis for Targeted Ads, EU Regulator Says

Meta Must Reassess Legal Basis for Targeted Ads, EU Regulator Says

  • Post published:January 7, 2023

Meta must reassess the legal basis on how Facebook and Instagram use personal data to target advertising in the European Union, its lead privacy regulator in the bloc said on…

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Read more about the article Apple Hit With EUR 8 Million Fine Over Targeted App Store Ads

Apple Hit With EUR 8 Million Fine Over Targeted App Store Ads

  • Post published:January 7, 2023

France's privacy watchdog CNIL on Wednesday said it had imposed a EUR 8 million (roughly Rs. 70 crore) fine linked to ad personalisation in the iPhone maker's App Store, citing shortcomings…

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Read more about the article Hiring A Facebook Ads Expert Vs Doing It Yourself | Rankon Technologies

Hiring A Facebook Ads Expert Vs Doing It Yourself | Rankon Technologies

  • Post published:November 18, 2022

Hiring a Facebook Ads Expert Vs Doing It Yourself

Continue ReadingHiring A Facebook Ads Expert Vs Doing It Yourself | Rankon Technologies
Read more about the article Facebook Ads For Website Traffic & How To Set Up?

Facebook Ads For Website Traffic & How To Set Up?

  • Post published:November 15, 2022

There are a few things to consider when selecting a Facebook ad objective. First, think about what you want your ad to achieve. Do you want to increase brand awareness,…

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Read more about the article Product Listing Ads (PLA Ads): Everything You Must Know!

Product Listing Ads (PLA Ads): Everything You Must Know!

  • Post published:November 15, 2022

Location-based targeting is a great way to increase the effectiveness of product listing ads. By targeting users who are near a particular location, you can create more informed and targeted…

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Responsive Search Advertisements take heart stage – are you ready?

  • Post published:July 29, 2022

Responsive Search Advertisements – RSA for brief – aren't the brand new children on the block. RSAs have been part of the PPC ecosystem for a number of years. That…

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Google Adverts for B2B: Methods to overcome challenges, platform limitations

  • Post published:July 27, 2022

B2B entrepreneurs are usually excluded from most articles, case research and examples. Even after we get talked about, our advertising and marketing efforts are bucketed as “B2B” and never industry-specific. …

Continue ReadingGoogle Adverts for B2B: Methods to overcome challenges, platform limitations
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