When it comes to your website, understanding your audience is key. Without knowing whom you are trying to reach, it will be difficult to create a website that resonates with them.
There are a few ways to go about understanding your audience. The first is to research your target market. This can be done through surveys, interviews, and focus groups. Once you have a good understanding of who your target market is, you can start to create personas. Personas are fictional characters that represent your ideal customer.
Creating personas helps you to understand what type of content, design, and overall tone will resonate with them. It also allows you to see things from their perspective and understand what they are looking for when they visit your website.
Once you have a good understanding of your audience, the next step is to start planning your website design.
Also Read: What Makes a Website Good